The FREELANCE Network

Brand strategy leader with an exceptional global track record for positioning and transforming businesses through brand. Expertise in how to use brand equity as a financial multiplier to create a compounding effect. Crossover skill set spans brand strategy, brand architecture, experience design, equity measurement, and comms planning. Specializing in surfacing what matters from data to craft roadmaps, gain buy-in, tell stories, and guide stakeholders. The results are unexpected, and emotional experiences that drive behavior change and growth outcomes.

As a thinker, researcher, and strategist, I’ve developed a knack for seeing unseen insights and putting people at the center of ideas. As a marketer, I excel at turning complex ideas into simple, human insights. Some of my strongest work has been defining a brand’s purpose, positioning, and foundational story. Plus, I love to bring caring, color, and nurturing energy to a team.